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What Is Salesforce? A Beginners Guide To Understanding Salesforce

In the past few years, cloud computing technology has taken the world by storm. In this era of cloud computing, Salesforce has particularly stood out in recent times. 
 

It is hailed as the largest cloud computing service provider in the world with over 150,000 business clients worldwide. 
 

So, if you too want to conquer the cloud computing world, then you must enrol in a Salesforce course. But first, let’s understand what Salesforce is and how it works. 

What Do You Understand about Salesforce?   

From the mega IT firms such as Google, Facebook, and Amazon to your local call centres, everybody is on board with Salesforce today. The company was established as a Software as a Service (SaaS) company. 
 

In today’s tech-savvy world, the company is offering multiple software solutions and is also distributing customized software to interested businesses.
 

 It is based on a multi-tenant architecture. This implies that a common technology can be shared by multiple customers at the same time. With Salesforce, there’s no need for you to worry about constant updates. 

What is the salesforce architecture? 

Salesforce can be used by businesses across the globe to customize applications and software. To understand how this cloud computing platform works, you must understand its architecture. The core architecture of Salesforce is made of three components – Multi-tenant, Metadata, and API. We’ll talk about each of these components in brief here. However, a Salesforce course can always provide you with further necessary details. 
 

  • Multi-tenant: 
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This architectural form stores all the client data from multiple sources into one common application. Therefore, a software developer can create an application on Salesforce, upload the application to the cloud, and share it with their customers.
 

It is a cost-effective approach because the maintenance costs and resources are shared and its benefits can be reaped by multiple clients. Therefore, as a software developer you only have to update the application once. The changes you make will automatically be applied to all the other clients as well. 
 

  • Metadata: 

This component of the Salesforce architecture is responsible for the security of the cloud computing platform. As mentioned above, Salesforce is a metadata-driven cloud computing platform. Therefore, a software developer only needs to focus on building the application. The rest of the functionalities of the application will be defined by the metadata. 
 

This not only increases the productivity of the software developer but also helps sort the data at multiple levels. Once all the data has been stored in shareable databases, the metadata will point in the direction of the shared database of the client. 
 

For example, consider there are three clients; X, Y, and Z. Each of these clients have their own share of metadata from the shared database. Therefore, each of the three clients has separate metadata. This helps ensure that the clients data stays protected from others. 
 

  • Functionality: 

Salesforce is based on a Software as a Service model and hence provides multiple features for app creation, analytical integration, and much more. 
 

  • Ecosystem
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Salesforce encompasses a massive enterprise ecosystem. Multiple large partners contribute to creating and maintaining the applications that are valuable on this platform. 
 

  • API: 

Salesforce provides a robust API and this helps in the customization and further development of a Salesforce mobile app. These APIs implement multiple programming bits to trade data elements and are also comparable to each other. Therefore, even if you don’t know many details about an application, you can still connect your application with others. 

As already mentioned above, Salesforce is What Services and Products are Offered by Salesforce? 

To get a better understanding of what Salesforce is, you will need to pay attention to the products and services that are offered by Salesforce. These will be dealt with in further detail in your chosen Salesforce course. Here are the services and Salesforce products every budding developer must know of: 
 

  • Sales Cloud: This is a CRM platform that allows you to manage the sales of your organization, your customer support, and marketing arenas. It is ideal for both business-to-business and business-to-customer models. 
     
  • Marketing Cloud: This service introduces you to one of the most popular digital marketing platforms in the world. You can use it to analyse your emails, mobile application, customer journey, and much more. 
     
  • Service Cloud: This platform is meant for organizing the support and customer service team of your organization. It also provides extended features such as case tracking and conversation Analytics. 
     
  • Community Cloud: This is the perfect platform to help your business connect with your employees, customers, and partners and exchange valuable data. 
     
  • Commerce Cloud: This is another cloud service that helps you to provide extensive customer service and provide seamless data integration. 
     
  • Analytics Cloud: This is a form of business intelligence platform that allows you to work with big data files, formulate charts, graphs, and much more. 
     
  • App Cloud: As the name suggests this platform provides you with a collection of tools that can be used to build an application on Salesforce. 
     
  • IoT Cloud: If your organization needs a platform to process IoT and store huge chunks of data, then you must opt for this service. 
     
  • Health Cloud: This platform is specially designed for healthcare companies to record patient data and manage doctor-patient relationships. 
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What are the Use Cases of Salesforce? 

Now that you have a clear understanding of Salesforce, its architecture, and services, here are the various worldwide industries that are currently benefiting from this platform: 
 

  • Communication 
  • Financial services like American Express
  • Government organizations like Obama for America
  • Health care organizations like Health Leads
  • Technological firms such as Sony
  • Media industry 
  • Food and beverage companies like Coca-Cola Enterprise
  • Retail domains like Trip A Deal

Conclusion

Salesforce is a crowds favourite cloud computing platform that has been making headlines ever since its launch. If you too want to become an indispensable asset for the above-mentioned industrial domains, then join a Salesforce course in Bangalore today!

by Patrick Wayne

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