Keyword research is the process of finding keywords that you want to rank for in search engines
Start LearningSeo process - www.flipkart.com
Black hat techniques report : on page and off page
White hat techniques : on page and off page
On page:
2.1) research and analysis:
2.1.a) studying the client website:
2.1.b) client requirements
2.1.c) seo audit report
2.1.d) competitor analysis
2.2.2) Making a site seo friendly: what all the changes you need to do in your website as google guidelines which will be help to increase seo score / keyword rankings will increase/ visitors / sales/ revenue
2.2.a) SITE STRUCTURE:
Mens - footwear - shoes - sports shoes - walking shoes - puma shoes - product
We suggest to create separate page for shoes category, sports shoes category , walking shoes category, puma shoes category.
2.2.b) URL Structure:
We suggest to what should be the url for each page . Seo friendly - the url should consist of targeted keyword
For Mens category suggest url is
www.flipkart.com/mens
www.flipkart.com/mens/casual-shoes
www.flipkart.com/mens/casual-shoes/puma
Already sport shoes this is the current url - dynamic urls which are not seo friendly
https://www.flipkart.com/s/ref=mega_sv_s23_2_2_1_2?rh=i%3Ashoes%2Cn%3A1983519031&ie=UTF8&lo=shoes
We suggest to rewrite the dynamic url in to static url as suggested below
www.flipkart.com/mens/sports-shoes
Seo friendly url for each page.
Having targeted keyword in the url
For shoes page , below is the suggested url
flipkart.com/mens-footwear/shoes
For sports shoes page , below is the suggested url
flipkart.com/mens-footwear/shoes/sports-shoes
For walking shoes page , below is the suggested url
flipkart.com/mens-footwear/shoes/sports-shoes/walking
For puma shoes current url is
flipkart.com/shoes/id=88383
We suggest to rewrite the old url to new seo friendly url as shown below
flipkart.com/shoes/puma
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